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This week on Talk Up Tuesday, I talk about my two year anniversary with Harding’s – Your Improvement Company and some of the changes we’ve made to take Harding’s into the future of Franchising the brand.

When I first transitioned into Harding’s I was taken back by the division we had among our group. There was changes that were needed immediately and we all got to work recognizing them and adjusting our going forward strategy. The ownership jumped on board with the vision and we started at making the necessary changes in branding, culture and operations to get us ready for Franchising.

We’ve implemented new CRM databases that combine seamlessly with our estimating and workflow software, we’ve completely changed the branding to be more modern, efficient and franchise friendly. We’ve made huge strides in how we work and interact with our team, made the changes required to make our company lean, mean and ready for the growth we want.

We’ve changed our online marketing strategies and adjusted our SEO along with our Adword strategies, taking our organic rankings far passed where we were.

We’ve added our first License outside the City of Calgary in the Okanagan Valley as well as three additional Licenses for Cleaning, Painting and Renovations in Airdrie, Cochrane and Calgary. .

I am very proud of the adjustments our team has made in their workflow practices and services levels in order to take us from great to fabulous. I say ‘we’ a lot because even though I may be in the drivers seat implementing these changes, we can not do it with out the buy in and actions of our team. They mean the world to me and how we operate, ensuring the level of service our clients deserve.

Here is to many more years to come!

 

Rob Hilditch, President and Managing Partner

Harding’s – Your Improvement Company

Ignition Digital on Talk Up Tuesday. (403)287-3790. www.ignition1.com Today we talk about the great work by Ignition Digital in Calgary, Alberta. Your go to guys for better branding of your business. Vehicle Wraps, Vehicle decals, striping and paint protection, signs, banners, Commercial Graphics and installation.

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It’s been a fun few months at Harding’s, rethinking what we are and how we adapt to an ever changing market along with the needs and requirements of our clients. 

With that in mind we’ve made some big changes! First, the name, we are now Harding’s – Your Improvement Company with all of our same great services and a few more added for fun! Second, the logo has changed to reflect our new name. A simple, direct approach to let you know exactly what we are at a first glance. The new logo will be rolled out digitally as soon as possible and over the coming months on static materials. 

We look forward to continuing to serve the Calgary area, not only as Calgary’s premiere painting company but as your choice in all home and commercial improvement projects, as well as all of your cleaning requirements. 

​​Window cleaning, pressure washing, snow removal, Handyman, renovations

Every once in awhile you come across someone or a group that is so passionate for their craft, that you just have to share it. This is the one of the many things like I enjoy about my new position as President at Harding’s. Our entire team of Licensee’s has a passionate dedication to their craft and to our clients experience.

After 16 years in the franchise business, I chose to tackle a different realm altogether. I think my previous role(s) have prepped me perfectly for this job. My passion for my own craft and the mastery of it drove me to find a role where like minded people could collaborate together to build upon a great foundation like Harding’s. Harding’s started in Midnapore, Calgary in 1996 by Dalton Harding. Dalton grew the business to include many painters that were passionate about the mastery of their own craft. Today we have grown to 9 residential painters, a commercial painting division, a cleaning division, an exterior cleaning/maintenance division along with ceiling texturing, renovations and a professional handyman service.

Many of the painters that started with Dalton have stayed “on board” (haha, a little joke about my past) and bought into the business that they now task me to operate. I look forward to many years of growing and learning the Home Improvement businesses we have established.

Check out one of our licensee’s talk about his passion here.

Rob Hilditch, President of Harding’s