This week on Talk Up Tuesday, I talk about my two year anniversary with Harding’s – Your Improvement Company and some of the changes we’ve made to take Harding’s into the future of Franchising the brand.
When I first transitioned into Harding’s I was taken back by the division we had among our group. There was changes that were needed immediately and we all got to work recognizing them and adjusting our going forward strategy. The ownership jumped on board with the vision and we started at making the necessary changes in branding, culture and operations to get us ready for Franchising.
We’ve implemented new CRM databases that combine seamlessly with our estimating and workflow software, we’ve completely changed the branding to be more modern, efficient and franchise friendly. We’ve made huge strides in how we work and interact with our team, made the changes required to make our company lean, mean and ready for the growth we want.
We’ve changed our online marketing strategies and adjusted our SEO along with our Adword strategies, taking our organic rankings far passed where we were.
We’ve added our first License outside the City of Calgary in the Okanagan Valley as well as three additional Licenses for Cleaning, Painting and Renovations in Airdrie, Cochrane and Calgary. .
I am very proud of the adjustments our team has made in their workflow practices and services levels in order to take us from great to fabulous. I say ‘we’ a lot because even though I may be in the drivers seat implementing these changes, we can not do it with out the buy in and actions of our team. They mean the world to me and how we operate, ensuring the level of service our clients deserve.
Here is to many more years to come!
Rob Hilditch, President and Managing Partner
Harding’s – Your Improvement Company